Public Relations and Marketing
We’ve partnered with two independent public relations and marketing consultants of Billings, Mont., to serve as its national executive co-coordinators for the Great American Wheat Harvest documentary that will tell the story of where our food comes from and how it’s produced.
Melody Dobson of Baseline Communications and Jody Lamp of Lamp Public Relations & Marketing will provide strategic planning, public relations and marketing services to bring a collaborated group of partners together for support of the project that will encompass a 10-state region and showcase the lives of hard-working American families, who spend as many as 100 days each year traveling from state to state harvesting the wheat that feeds the world.
The new partnership with Dobson and Lamp will help build momentum, promotion and plans to secure national, regional and state sponsorship opportunities, as the 2012 wheat harvest commences across the country.
“I’m thrilled to have Melody and Jody on board with this national project,” he says. “Their ability to negotiate community cooperative partnerships and to build networks of organizations, businesses and agricultural advocates will help cultivate and foster awareness as we shoot for a film release date of Spring 2014.”
Its working title, the Wheat Harvest Movie recently was featured in Grand Island, Neb., at the 2012 annual convention of the U.S. Custom Harvesters, Inc (USCHI). The film will feature USCHI members, including custom harvesters, supporting vendors and equipment manufacturers.
“This story needs to be told as it’s an important part of our American agriculture few people know about,” Weaver says. “The farmers and harvesters take incredible financial risks to get this vital crop from the field to the table.”
The new movie title will be announced soon. A promotional trailer for the film can be seen at www.greatamericanwheatharvest.com. A digital file of the promo trailer is also available upon request. For more information about sponsorship packages, media interviews and questions, contact Jody L. Lamp, Lamp Public Relations & Marketing, call (406) 698-9675 or by email at jody@lampprandmarketing.com.
